Turn customers into fans. This would spark a love for the game that would eventually have him owning two professional teams, including beating out Steve Ballmer to buy the Sacramento Kings in May and, before that, beating out Larry Ellison to buy the Warriors. Vivek Ranadivé decided to coach his daughter Anjali’s basketball team although he knew nothing about basketball. My girls contested the inbounder, disrupting the rhythm of the game. So he volunteered to coach her 7th grade youth basketball team. That I saw to be a missed opportunity. 'I would love to bring basketball, Bollywood, fashion and cricket together', says Vivek Ranadive - Indian-American businessman Vivek Ranadive, Sacramento Kings owner, talks about bringing basketball to India and scope of game in country. If you redefine the business as a social network, capture it, find ways to expand it, then you can always find ways to monetize it. Attitude is everything. She is also quite the … That's why he joined another investor group led by business magnates Mark Mastrov and Ron Burkle, who were trying to buy the Kings. Sacramento Kings owner Vivek Ranadive returns home to Mumbai, India, to play the Indiana Pacers in NBA exhibition games. It’s not enough for companies to just collect data. Kings majority owner Vivek Ranadive has some interesting strategic thoughts on the game of basketball. Vivek Ranadive (second from left) shares his ideas with with Kings coach Michael Malone. They couldn’t shoot. - and realized speed was our advantage. He became the team's vice chairman. Rich countries, poor countries - you don't need a lot of space like you do with cricket or soccer." He asked him to buy the team and leave it in Sacramento. Several years ago I took on the challenge of coaching my daughter’s middle school basketball team. He has not played the game, but has the acumen as he coached his daughter Anjali’s U.S. school team to the state title. He is known to be a very good father to his children such that at one time, he accepted to be a coach at a basketball team that his daughter was playing although he was not a basketball player just to encourage his daughter. I didn't know what to do. When Vivek Ranadive decided to coach his daughter Anjali's basketball team, he settled on two principles. In 2009, Malcolm Gladwell wrote about Ranadivé in The New Yorker, detailing how a man who had never touched a basketball disrupted the youth game while coaching his daughter… The companies that win are finding new, innovative ways of providing for their customers and turning them into fans. Businesses, however, don’t have fans from the start and can no longer get away with purely a transactional relationship, not these days with so much competition from all directions. We analyzed our opponents’ weaknesses and found most teams, immediately after scoring, retreat to defend their basket, giving their opponent the opportunity to inbound the ball to their teammate without pressure and execute a well-practiced play with precision. Related: What My Father's Early Departure Taught Me About Business. First tryst with basketball. Hire smart people, give them the freedom to improvise and innovate, take advantage of their unique strengths. He faced difficulty in his education as the Indian government refused to give foreign currency for him to attend ed… For starters, I never raised my voice at the girls. Be a low-latency business. He’d never played it and hadn’t actually touched a basketball before. Speed Wins. Vivek Ranadive, the founder and CEO of Palo Alto’s Tibco Software, once famously coached his daughter’s basketball team from Redwood City … Good employees will do good work for you, regardless. Companies that do this well, and fast, have a leg-up on their competitors. This is especially difficult, though, because he knows very little about basketball. One time a fan tweeted about getting cold pizza, and the system promptly sent the guy info on how to get a free hot dog, Ranadive told us. It let fans buy tickets and gear, but it also encouraged them to join a fan club, link it to their Twitter/Facebook accounts. We played the game at a much higher and inexhaustible speed than anyone else, giving us a huge advantage over our bigger, stronger and more skilled competition. They weren’t tall or well coordinated. The only problem was Ranadive had never even touched a basketball. I let them name our plays. With Control4's Hot IPO, Cisco Turned $20 Million Into $40 Million, Greylock's Jerry Chen Wants To Become The Godfather Of A New VMware 'Mafia', Pennsylvania Kills An IBM Contract That's 3 Years Late And $60 Million Over Budget, EU sees carbon border levy as 'matter of survival' for industry, Oaktree, BlackRock Are Among YPF Creditors Organizing, Venezuela reopens flights to Panama and Dominican Republic, TC Energy shares fall on fears of KXL oil pipeline cancellation, Israel sharing COVID-19 data with Pfizer to help fine-tune vaccine rollout. Underdogs have to think outside the box. I converted the game with a math equation and came up with a way to win every single game," he says. Notice if there are any unique trends in how your competitors are operating. That makes them great. They won all their games and went to the championship. Enterprises should be doing the same. Once a fan signed up, "I own you, I know who you are, what you look like, what your household looks like, when you are sitting at game. These were girls who spent their time solving math problems and dreaming of becoming marine biologists, not playing sports. He never coached a girl’s basketball team, did not understand the game, and never even played the game before. Take advantage of that data to figure out what they want, when they want it, how they want it, and act on that in real time. VIVEK Ranadive was married to his wife, Deborah Addicott, but they divorced at an unknown time. "I move more information on our backbone in a day than Twitter moves in a month," he says. We played more like an improvisational jazz band, agile, quick and adaptable to changes, resulting in a beautifully orchestrated force. The Mumbai native grew up playing soccer and cricket on the sands of Juhu Beach but ultimately became enchanted with basketball years after becoming a wealthy tech innovator in Silicon Valley. For an optimal experience visit our site on another browser. Rather than tell them how I thought the game should be played, I had to appeal to reason. Enterprises should be taking an offensive stance and act on events in real time. These were 12-year-old girls with enough emotional growing pain in their lives. The challenge was how to leverage all the players in a way that would lead to victory. Using his big data skills, and a team of coders that worked for Tibco, he built a social networking app for fans. Growing up in Mumbai, I was a huge cricket fan. Rather than read off sheet music and march to the same beat, our team created its own sound, its own game. And in 2010, he was a basketball fan and jumped at a chance to join a team of investors buying the Golden State Warriors. NEW ORLEANS -- Few people, if any, have a stronger desire to see the sport of basketball flourish in India than Sacramento Kings owner Vivek Ranadive. In Ranadive's words they were "little blond girls" who are the daughters of scientists and lawyers. The typical rhythm of a basketball game goes like this: after a player scores, the other team has five seconds to inbound the ball.

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