For most people, the answer is fairly obvious: It’s regular milk mixed with chocolate syrup. Additionally, 48 percent of Americans do not know where milk chocolate comes from at all. Food and Wine covered the survey on June 1, but the statistic went viral on Thursday after the Washington Post published its report on the findings. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. How many, you ask? Dairy. Dairy. According to the survey, 16.4 million believe that chocolate milk can be consumed straight from the udder of a brown cow, and a further 48 per cent were not sure where chocolate milk even came from. €5 every 4 weeks or just €50 €20 for the first year, €7 every 4 weeks or just €70 €30 for the first year. We are surprised by the result of the survey. Millions Of Americans Think Chocolate Milk Comes From Brown Cows. “At the end of the day, it’s an exposure issue,” said Cecily Upton, co-founder of the nonprofit FoodCorps, which brings agricultural and nutrition education into elementary schools. And yet, it turns out many people do not understand how chocolate milk is made: some genuinely believe chocolate milk is milk from brown cows. A whopping 48 per cent of people said they didn’t know where chocolate milk came from. The same survey reported that 48 percent of American adults don’t … “We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber,” Upton said. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Millions Of Americans Think Chocolate Milk Comes From Brown Cows. The study produced statistics which don’t exactly speak highly of our leagues of misinformed consumers. Nearly half of them, 48 per cent, didn’t know where chocolate milk came from at all. This content is currently not available in your region. That adds up to about 16.4 million people, more than the population of Ohio. Start your Independent Premium subscription today. The Innovation Center for U.S. The survey was conducted by the Innovation Center of … “Knowledge is power. According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. SEVEN per cent of Americans — about 16 million people — believe chocolate milk comes from brown cows. Please enable cookies on your web browser in order to continue. February 20, 2019 Animals, Education 1 Comment. It's been all over the news lately: a survey by the Innovation Center for U.S. Or they didn't care to know about it. Dairy found that 7 percent of American adults believe that chocolate milk comes from brown cows, spokeswoman Lisa McComb confirmed to HuffPost. In a rather disappointing study conducted in 2017 by the Innovation Centre of US Dairy, about 7 percent of all American adults, a total figure of about 16.4 million, were convinced chocolate milk comes from brown cows. Dairy conducted a … In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. If you do the math, that works out to 16.4 million misinformed, milk-drinking people. The new European data protection law requires us to inform you of the following before you use our website: We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. According to an official survey, a disturbingly high number of Americans aren’t quite sure where chocolate milk actually comes from. Dairy in 2017, seven percent of Americans think that brown cows produce chocolate milk. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. Innovation Center for Food and Dairy asked Americans for their knowledge about milk. Find your bookmarks in your Independent Premium section, under my profile. Yes, of the last 100 people you’ve seen, spoken to, had brunch with, seven of them are under the impression that chocolate milk comes from brown cows. You can find our Community Guidelines in full here. More shockingly, 7% were such people who thought chocolate milk came from brown cows. So beloved is chocolate milk that 29 per cent of people use their children as an excuse to buy the drink for themselves. Are you sure you want to mark this comment as inappropriate? (WTVO) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. Voting Political Ignorance Policy Science A new survey indicating that seven percent of Americans believe that chocolate milk comes from brown cows has gotten a lot of media attention, including from NBC, Huffington Post, Food & Wine, and the Washington Post’s Wonkblog. These weren’t children either – the research was conducted on 1,000 people over the age of 18. Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' Quick: Where does chocolate milk come from? 7% of Americans … Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. That's about 17.3 million people. Yet, a survey by the Center showed that a whopping 7 percent of Americans, or 16.4 million people nationwide, still believe that chocolate milk comes directly out of a brown cow. 16.4 million American adults believe that because milk chocolate is brown, it comes from brown cows. If you go to the Innovation Center for US Dairy’s website, their top frequently asked question is: “Does chocolate milk come from brown cows?”. The survey was conducted by the Innovation Center of … Want to bookmark your favourite articles and stories to read or reference later? Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. (WCMH) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. Apparently, many Americans think it comes from brown cows. Offsite Link. They know this because they commissioned a survey to see, which found that 7% of respondents think brown cows equal chocolate milk. N No kids were involved and all the participants were well above the age of 18. A survey found 7% of American adults think chocolate milk comes from brown cows. Please be respectful when making a comment and adhere to our Community Guidelines. Please continue to respect all commenters and create constructive debates. But according to a survey conducted by the Innovation Center for U.S. Want an ad-free experience?Subscribe to Independent Premium. The … TODAY reported 1,000 adults were asked the question in a survey done by the Innovation Center for U.S. What is even more surprising is that a staggering 48% of people claimed that they were not sure where chocolate milk came from at all. And 48% of Americans aren't sure where chocolate milk comes from. Whether those brown cows are also thought to produce cocoa and sugar is not clear. Seven percent of American adults believe that chocolate milk comes from brown cows, according to a new survey. Seven percent believe that chocolate milk comes to us from brown cows. by Anonymous: reply 43: ... Too many people have seen chocolate milk made in front of them, if not making it themselves, or at the very least, making hot chocolate. Without it, we can’t make informed decisions.”. According to The Washington Post, this equates to roughly 16.4 million adults — slightly more than the Pennsylvania population. And apparently some people don’t feel any huge need to find out either. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. Sorry to burst the chocolate milk bubble, but this is not how chocolate milk … When asked … It turns out that A LOT of adults believe that chocolate milk comes from brown cows. As the name would suggest. Dairy revealed that 7 percent of American adults—roughly 16 million people—think that brown cows produce chocolate milk. Too Many Americans Think Chocolate Milk Actually Comes From Brown Cows Millions of people don't know where chocolate milk comes from. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. Jessica Suss 2017-06-20 That works out at about 16.4m people. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. “Actually, chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners”. The takeaway of … Nothing in our educational framework teaches kids where food comes from before that point.”. Chocolate milk is, by all accounts, delicious. “Right now, we’re conditioned to think that if you need food, you go to the store. So where would strawberry milk come from? But a survey conducted by the Innovation Center for U.S. Dairy, 7 percent of Americans think that chocolate milk comes from brown cows. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … Are you sure you want to delete this comment? A recent survey conducted by the Innovation Center for U.S. See our Privacy Policy and Third Party Partners to learn more about the use of data and your rights. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … See our, Read a limited number of articles each month, You consent to the use of cookies and tracking by us and third parties to provide you with personalized ads, Unlimited access to washingtonpost.com on any device, Unlimited access to all Washington Post apps, No on-site advertising or third-party ad tracking. 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